JOHNNIE WALKER® Black Circuit Lounge Penang 2012

Saturday, July 28, 2012

Great news for all the party goers, Johnnie Walker Black Circuit Lounge is going to hit Penang on 4 August 2012! Oh yes can't wait to party back in my hometown!

JOHNNIE WALKER® is the world’s number one whisky brand, enjoyed by people in almost 200 countries around the world. Since the time of founder, John Walker, it has been closely associated with the concept of personal progress. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walker men to grow the small grocery store founded
in 1820 into an international whisky business selling stylish, authentic, iconic brands.


This progressive and innovative approach has continued into the 21st century and in 2005 JOHNNIE WALKER® entered a partner agreement with the McLaren Formula 1™ team. Today JOHNNIE WALKER® is recognised as an icon of personal progress, as an international, high-status, sophisticated and dynamic brand. The Vodafone McLaren Mercedes Formula 1™ team closely matches these characteristics and provides a unique and exciting platform for engaging with today’s consumers.


This is the second time since 2011 that JOHNNIE WALKER® will be holding the Black Circuit Lounge in Penang and the British theme also fits perfectly with the hype and excitement generated over the 2012 London Olympics. This highly anticipated Black Circuit Lounge – Great Britain will be held at the Penang Turf Club, which is the most historic racecourse in the country, having been built by the British in 1864. The VIP race party will feature a number of British-skewed highlights, from headline British DJ Benji Boko rocking the night with a British-inspired set list, to iconic and instantly recognisable British decor and even tea-inspired cocktails to debut at the returning Black Flavour Lab mixology bar.

Penang – The JOHNNIE WALKER® Black Circuit Lounge VIP race party will make a welcome return to Penang on 4 August, this time with a distinctly British edge. And if that doesn’t get your motor jump-started, the hottest race party in Malaysia will also welcome the presence of motorsports royalty with two-time Formula 1™ World Champion and JOHNNIE WALKER® Responsible Drinking Ambassador Mika Häkkinen. The award-winning World’s No.1 Scotch whisky and global partner of the Vodafone McLaren Mercedes™ Formula 1™ team since 2005 will be celebrating their “home” race in Silverstone, Great Britain while commemorating Penang’s rich historical heritage with the British.
Date: 4 August 2012
Venue: Penang Turf Club Main Tote Hall
Time: 8.00pm
Hosts: Oli Pettigrew & Hannah Tan
DJs: Djane Geri, Ray Ray, Benji Boko & DJ Direct
Other Attractions: Two-time World Champion and Johnnie Walker Responsible Drinking Ambassador Mika Hakkinen

In keeping with the British theme, the JOHNNIE WALKER® Black Circuit Lounge will feature rising star and headliner Benji Boko from the UK to raise the temperature at the party with a decidedly British set list. Benji has been getting some excellent recommendations from industry luminaries like Rob Da Bank, DJ Yoda, Zane Lowe and Nightmares On Wax amongst others. The inimitable Benji is instantly recognizable from his huge Afro and his Purple Monkey alter-ego, and has shared the big stage with artists like Calvin Harris, Justice, Deadmau5, Fat Freddy’s Drop, Annie Mac and Plump Djs at huge events like Bestival, Glastonbury, Rockness, V Festival and at iconic locations like Ibiza. His debut artist album, “Beats, Treats and Everything Unique”, was released last year and features heavyweights Maxi Jazz from Faithless and Ricky Rankin from Roots Manuva. He has done remixes for Fatboy Slim, Little Dragon, DJ Shadow, Beardyman, Chromeo and is sponsored by Adidas.


Benji Boko

Dj Direct

Ray Ray

DJane Geri


For exclusive invites, JOHNNIE WALKER® fans need to ‘Like’ JOHNNIE WALKER® Malaysia at and enter the contest for VIP passes before 26 July. Approximately 200 priceless VIP passes will be available through this contest for fans to experience an elite party that is sure to be graced by the A-list and jet set glamour crowd of Central and Northern Malaysia. Two lucky Grand Prize winners will also be rewarded with the full motor racing VIP treatment from JOHNNIE WALKER® that includes 10 VIP passes, a money-can't-buy reserved table at the party, top hotel suite accommodation for one night, and finally a chauffeured limousine to the venue and back to encourage partying in style, as well as safety. Limited Edition Vodafone McLaren Mercedes merchandise pieces signed by Lewis Hamilton and Jenson Button are also on offer to those that Step Inside the Black Circuit this month on Facebook.

Contest Questions:
1. Name two Formula One™ drivers from Great Britain in the Vodafone McLaren Mercedes team.
2. Tell us why you think that JOHNNIE WALKER® Black Circuit Lounge VIP Race party is THE party of the year and why you should be invited in no more than 50 words.

The blog reader with the most creative answers will get 2 VIP passes to the ultra exclusive JOHNNIE WALKER® Black Circuit Lounge.

To participate, simply email the answers to together with your full name, NRIC and mobile number.

Deadline: 11.59pm, 31 July 2012.

*Terms & Conditions apply as stated below.
Terms and conditions:
i) Only Non-Muslim Malaysian residents aged 18 and above are eligible to participate in this contest.
ii) All participants are warranted to have read the Terms & Conditions carefully. By submitting the entry, they are deemed to have accepted the Terms & Conditions stated.
iii) MHD reserves the right at their sole discretion to disqualify any entrant from the contest without having to provide any reasons. In any such event, MHD’s decisions are final and binding and no correspondence regarding the decision will be entertained.
iv) Each submission (and any intellectual property that forms part of that submission) shall then become the property of MHD and may be used by MHD at no cost and in any way deemed fit.
v) *All prizes are subject to stock availability and MHD reserves the right to cancel, change, substitute or remove the prizes at any time or without notice to the participant.

Two-time Formula 1™ World Champion and Johnnie Walker Responsible Drinking Ambassador Mika Häkkinen, encourages Malaysians to Join The Pact to Never Drink and Drive.

Post a Comment